Supporting England’s first sub-National Transport Body

ClientTransport for the North (TfN)


We were appointed by TfN in August 2016 to provide public affairs support as the organisation sought to make its case to Government to become a sub-National Transport Body. We were tasked to provide strategic counsel and hands-on delivery of a targeted strategy aimed at helping the organisation become recognised nationally and regionally across the North of England.

Key project information

We were required to take a forensic approach to understanding the organisation and its key priorities; its context within the wider transport and political environments; and how they could best be presented. This led to a comprehensive, coherent and easily accessible ‘messaging house’ being created focussed around TfN’s key objectives.

How we assisted

Our team advised TfN on who, why and how to engage with relevant MPs, Peers, LEPs, civil servants, local authority leaders and the private sector. This was based on strategic analysis of the reasons for engagement, not just a box ticking exercise. The engagement strategy was focussed, relevant and delivered results.

We also provided strategic advice and coordination of responses to the Government’s Autumn Statement, City Region Mayoral elections and the 2017 General Election.


The Secretary of State for Transport endorsed TfN’s bid for statutory status in March 2017 with the secondary legislation scheduled to be tabled in Parliament later in the year. TfN is due to become the UK’s first sub-National Transport Body in April 2018.