MDL Marinas and Land Rover BAR forged a natural partnership based on shared values of innovation, pride and experience within the marina and sailing industry.
The partnership reinforced MDL Marinas new brand proposition, providing an opportunity to elevate the brand.
MDL Marinas wanted to celebrate the new partnership by creating an impactful video that highlighted the partnership and emphasised the parallels between the two organisations.
Key project information
- This video would feature on stand at the Southampton Boat Show – the biggest marina event of the calendar, and where they have one of the largest stands.
- The film needed to elevate MDL’s proposition by highlighting similarities between the two teams.
How we assisted
We developed a strong script and dramatic storyboard to reflect the day to day challenges, and similarities faced by both the MDL and BAR teams. Our in-house video team captured a combination of drone and live action footage to create visually impactful scenes engage the audience.
Providing an impactful and dramatic centre piece for the MDL stand, the video captured the team ethos at MDL, and demonstrated the passion and commitment behind the brand to marina members and suppliers attending the Southampton Boat Show.