National Public Affairs

ClientLinden Homes
LocationNational
Services

Background

We have worked with Linden Homes on a programme of national Public Affairs for the past six years, providing political advice, stakeholder engagement and policy support to help raise its profile amongst decision-makers and influencers and meet its business objectives.

Key project information

The Public Affairs Programme comprises a number of activities, including:

  • MP site visits, including Ministerial visits
  • Responding to Government consultations
  • Producing election manifestos and MP newsletters
  • Running campaigns on national policy issues

How we assisted

Each element of activity above supports and is complemented by the others. The relationships generated through the programme of site visits provide a good opportunity to brief MPs on Linden Homes’ key policy acks, which in turn are used in the consultation responses and manifesto. The campaigns are also generated as a result of those acks, focused on areas which are crucial to Linden Homes’ business. We also support Linden Homes with public relations support, so we are always looking for media opportunities to maximise coverage from this work, further enhancing their brand.

Outcome

Some of the achievements of the Public Affairs Programme include:

  • We have met nearly 50 MPs in constituencies across England since 2011. High profile visits include David Cameron, Boris Johnson, Nick Clegg and Vince Cable, as well as several Housing Ministers and Secretaries of State at the DCLG.
  • Following the visit with David Cameron, Linden Homes’ Chief Executive was invited to Downing Street to meet with the Prime Minister’s Housing and Planning Advisers.
  • We have responded to every major Government, industry and political consultation in the past six years. Our evidence has been cited in a number of major reports, including the Lyons Review and the DCLG Select Committee inquiry into the operation of the NPPF.
  • Following our submission to the independent panel’s inquiry into the Community Infrastructure Levy, Linden Homes was invited to give oral evidence at the hearings.
  • We ran a successful campaign on the proposals to achieve zero carbon homes by 2016. We put forward a more viable and sustainable alternative which would have seen housebuilders continuing to build to the 2013 building regulations but pay a levy on each home built that would go into a fund to retrofit existing housing stock. The coalition Government eventually introduced ‘allowable solutions’, whereby carbon reduction could be met through offsite contributions, before the policy was abandoned altogether in the ‘Productivity Plan’ published by David Cameron’s majority Conservative government.