Genesis Care rebrand
Our client, Cancer Partners UK, a leading provider of private cancer services, merged with GenesisCare to form an international network of specialist diagnostic and cancer treatment centres across the UK and Australia.
Key project information
- We were asked to manage the rebrand in the UK. Over the course of three months we worked closely with our client to help evolve the GenesisCare brand for a UK audience. We then rolled out the new branding across all patient literature and marketing collateral.
- The rebrand involved both strategic and forward planning due to the logistical challenges that come with integrating two organisations.
How we assisted
We developed a set of UK brand guidelines, as well as creating a campaign to help launch the name change. Our design team created a full suite of patient literature for each of the existing cancer centres and key services – with the project spanning over 80 pieces of collateral; brochures, leaflets, banners and signage, display graphics, social media, stationery, videos and even cakes to help the celebrations on launch day.
Our forward planning ensured the large volume of items were designed, approved, printed and delivered to the multiple centres in time for the tight launch deadline. Through working closely with our client, acting as an extension of their team, the project ran smoothly and both the project team and our client were impressed with our team’s ability to coordinate such a big task within a short time frame.