eMagazines

ClientHampshire County Council
LocationHampshire
Services

Background

Hampshire Libraries offer a range of free online services; however, awareness and usage was relatively low compared to borrower and membership level numbers.

Key project information

  • We were asked to design a digital campaign to raise awareness of the libraries’ online service
  • A key objective of the campaign was to raise awareness of the Zinio app and increase e-Magazine downloads

How we assisted

We delivered a digitally-focused, integrated campaign to encourage people to interact with the library – with a focus on e-Magazine downloads. The seven-week campaign used a mix of targeted Facebook and Programmatic advertising alongside a small number of outdoor advertising sites close to key library locations.

Outcome

  • e-Magazine downloads over the seven-week campaign totaled 15,502, an increase of 162%
  • 6,195 people joined Hampshire Libraries, 787 more members than the same period in 2015 (15% increase)
  • In one week, the increase in library membership was 39% above the same period last year
  • The average figures for online registrations increased from 67 before the campaign to 270 during the campaign – a 302% increase

Awards won