PR support across London

ClientAnthology
LocationLondon
Services

Background

Anthology is a London property developer committed to engaging with and listening to the communities in which it develops, to enhance the neighbourhood and be inspired by the real-life stories of those communities. Anthology asked us to use PR and content expertise to create intrigue and excitement around the Anthology London brand and support development-specific activity to promote sales and generate industry interest.

Key project information

  • Developments across Zones 2-5 locations in Deptford, Hoxton, Tottenham Hale and Wembley
  • Each project draws upon its heritage to help form an identity and creation of content
  • Apartment offering in key commuter locations targeting mid-high earning professionals in London

How we assisted

We adopted a truly content-led approach to all communications activity, with a focus on storytelling and building community trust. With a strong social media element, activity is focused around curating great stories from the communities in which Anthology is developing. From local heroes and schools’ engagement programmes to corporate thought leadership, sales-led events and placemaking activity, Anthology is front of mind with its audiences.

Outcome

Since working with Anthology, we have built brand awareness from the very beginning among all identified audiences. Securing media coverage in all trade media titles, the Evening Standard, The Metro and City AM has been a key measurable for the client as well as building a robust following across social media. Social media activity is delivering over a quarter of all web traffic, with a fifth of registered interest on the website being driven from the social platforms.