Adanac Park

Background

BECG were appointed to manage and maintain Barker-Mill Estates’ (BME) reputation in Hampshire, in relation to their plans to develop land into a thriving complex of offices, businesses and homes called Adanac Park – raising its profile in the local press, community and with key stakeholders.

How we assisted

We lead an integrated media and stakeholder engagement plan to raise the profile of BME’s new master-plan.

This included independent surveys of residents within the area of BME’s land, two public exhibitions of BME’s proposals, newsletters communicating their activities, presentations to local stakeholders and tight media relations.

Outcome

  • 100% positive coverage across all target media – 16 pieces
  • Front page story in each publication
  • Reaching 890,430 people
  • 135 hits to the website
  • 71 visitors at the exhibition