ABP Property

ClientABP
LocationNationwide
Time2017
Services

Background

The land holding at Associated British Ports (ABP) 21 port sites around the UK was identified as an attractive opportunity for businesses looking for development land to build manufacturing and other facilities in the UK.

Therefore, ahead of ABP’s property division launch in November 2017, BECG was tasked to manage the public relations programme that looked to raise ABP’s media profile amongst key property trade titles with the aim of targeting agents and property professionals who are advising large companies on their UK commercial property strategy.

This audience was invited to the launch therefore any media presence ahead of November was to be beneficial to raising awareness ahead of the event.

Key project information

  • Raising awareness of ABP’s property division offering
  • Media attendance at the launch event in November
  • Gathering momentum ahead of the property division via media profiling amongst key property trade titles

How we assisted

A pre-launch press release was issued to key media with a series of interview briefings being secured on the back of the media announcement. Journalist meetings were arranged with Estates Gazette, CoStar, Property Week and Logistics Manager for ABP’s Group Head of Property to discuss the property arm of the company further.

Outcome

Press coverage across tier 1 target media was secured including within Estates Gazette, Property Week and Commercial Property Monthly reaching over 200,000 readers. This coverage was secured ahead of ABP’s property division launch which helped to set the scene for the event. Journalist attendance at the event was also secured following the briefings secured.